At our previous General Body Meeting our guest speaker Brian Krick, the Vice President of Search Engine Marketing for Razorfish gave a very informative presentation on “Search Engine Marketing: Capitalizing on Consumer Demand.

For any members that were unable to make the meeting, or for those interested in search engine marketing, the presentation was filmed and recently uploaded onto the DMA’s Facebook group.

Here is the link to our group.  http://www.facebook.com/group.php?gid=2212548417

On Monday February 8, 2010, the Drexel Finance Association (DFA) and Drexel Marketing Association (DMA) hosted a panel discussion featuring 3 alumni who are each currently participating in management training programs at world-renowned companies.

The panelists included Shilpa Gadhok (Lockheed Martin), Jeff Walter (GMAC), and Ronjon Bose (The Vanguard Group), while DFA President Richard Lavner served as master of ceremonies.

Among the topics of discussion, panelists detailed the many advantages of participating in management training programs, citing exposure to multiple departments within an organization. In comparison with peers who enter a firm in a traditional entry-level position, the rotations of a training program allow for more career flexibility. Additionally, there are tremendous amounts of prestige associated with these programs. After all, the reason companies invest time and money into management training is to breed its future leaders. Therefore, acceptance into these programs is highly competitive. In some cases, as explained by the panel, you are competing with 50-100+ other students vying for one of three spots in a company’s management training program (numbers and spots are subject to change depending on the company). But, if Monday night’s panelists are any indication, LeBow College of Business’s tagline “Learn Here. Lead Anywhere” certainly holds true.

Before breaking the panel discussion for a networking reception, each speaker was asked to offer advice to the 80+ students in attendance–what could they do now as undergrads to increase their marketability as potential applicants to a company’s management training program? The answer was quite unanimous as all said grades are important but passionate participation in campus organizations is of the utmost. In fact, the DFA received accolades from Vanguard panelist Ronjon Bose who noted the student organization is well-known and respected throughout the company, which specializes in investment management services.

Both the Drexel Finance Association and Drexel Marketing Association would like to thank our panelists for their participation, LeBow UGCS for their support in the event planning process, and finally, the 80+ students who came out to the event–check below for pictures!

–NOTEWORTHY DATES FOR DFA & DMA–

Wednesday February 17, 2010: DMA will be hosting a general body meeting (details will be sent out shortly)

Wednesday February 24, 2010: DMA will be holding a speed networking event at 6pm in Paul Peck. Guest will be from Tierney Communications, Brownstein Group, and Red Zebra Works. Be sure to look for more information about it on Lebow Ticker, Facebook, and the Daily Digest.

Tuesday March 2, 2010: The DFA and Drexel Investment Group (DIG) will be co-hosting the much anticipated Top Finance Co-Op Employer event. Employers will have a HR representative, current employee, and a current/previous co-op student to represent the firm. Each employer will have roughly 5-10 minutes to present their firm, employment opportunities, and relay their company culture. Networking will follow the presentations to allow students and employers to exchange questions and make personal connections. Registration for this event is now open at http://www.lebow.drexel.edu/Event/2864

Panelists (L-R): Ronjon Bose, Jeff Walter, Shilpa Gadhok

(L-R): Oren Eisenberg (DMA Secretary), Richard Lavner (DFA President), Krupa Desai (DMA President)

Capacity crowd for the event!

Learn about the new innovative ways marketers are using these mediums to get to the consumer and how you can use them to their advantage.

*75 Billion text messages are sent every month and that number has grown by 250% each year for the last two years*

Guest Speaker: Chuck Sacco
CEO of PhindMe Mobile Marketing Agency

Date: Wednesday, Jan. 22, 2009
Time: 7:00pm – 8:00pm
Place: Matheson 109
Free food as always