This past Tuesday, the Drexel Marketing Association partnered with Philadelphia Weekly to bring Drexel Students AMA Saves Lives as well as the Donate Life Campus Challenge.

The event was held in the Korman Quad and had a successful number of sign ups. Even if students are not particularly interested in organ donation, it never hurts to be informed of some facts and statistics. For more information about the Donate Life Campus Challenge or American Marketing Association Saves Lives, please click on the respective links.
www.amasaveslives.com & www.donatelife-pa.org/campus-challenge

The LeBow College of Business’s Department of Marketing, the LeBow Undergraduate Office of Career Services, and the Drexel Marketing Association (DMA) invite students to participate in the third annual LeBow Undergraduate Marketing Conference.

This conference will allow students to learn about a variety of areas within the field of marketing as well as applicable career options. Please take advantage of this exciting program that will enable students to focus their career goals, gain insight from top professionals, and network with industry professionals.

EVENT AGENDA:

Registration-12:45-1:00
Opening Remarks -1:00-1:15
Session 1- Sales-1:15-2:00
Session 2- Brand Management-2:00-2:50
Session 3-Digital and Social Media-2:50-3:30
Networking-3:30-4:00

Panelists represent the following companies and organizations:

-ESPN
-Philadelphia Eagles
-Johnson & Johnson
-Macys
-Motivas
-LinkedIn
-Society of Hospital Medicine
-Razorfish
-Team Building Plus
-Mertz Branding
Here is the registration link for the event http://www.lebow.drexel.edu/Event/2922/register
Any questions about the event can be forwarded to Rita Di Carlo at rita.michelle.crane@drexel.edu
If interested in volunteering during event please contact krupa6789@gmail.com

Come out and join the DMA as we hold our AMA Saves Lives event sponsored by Philadelphia Weekly. The AMA( American Marketing Association) Saves Lives project hopes to improve awareness of the need for organ donation and increase the number of registered organ donors in the U.S.

As part of our efforts, the project sponsors along with the assistance of the Collegiate American Marketing Association will study current awareness and knowledge of organ donation among college students and send regular communications to Collegiate AMA members.

It is our hope that through these communications, you and your fellow Collegiate AMA members will get involved in this project and spread the word about organ donation to your campus, family, and other friends. As part of our grassroots marketing efforts we will primarily use social media to communicate with AMA members, making it easy for you to share information with others in your contact network.

The event is from 12-2 pm in the Korman Quad and we will also be giving away free Vitamin Water

amasaveslives.com

Come out and join the DMA for this month’s General Body meeting. We have two special guest speakers from Society of Hospital Medicine . Todd Von Deak, MBA, CAE, Vice President of Operations & General Manager & Ashley Berger, Manager, Marketing Implementation will be here to discuss marketing and their company.

Also we will be going over upcoming events and other DMA info. We will need volunteers to help out with Marketing Day @ Drexel & AMA Saves Lives. Marketing Day will be held May 5th from 1-5pm. We hope to see everyone at our meeting for further details.

Here is a recap of the discussions that took place at our last exec board meeting. This meeting was devoted mainly to the upcoming AMA (American Marketing Association) conference in New Orleans that the DMA will be attending. We had a small brainstorming session about some ideas for our AMA exhibit. There were some wacky ideas and some great ones that will probably end up being used.

The DMA does not have any upcoming events for the month of March so stay tuned because we have various fundraising events due up in April.  Also be sure to check out Brian Krick of Razorfish, Search Engine Marketing Presentation on our Facebook Group.

At our previous General Body Meeting our guest speaker Brian Krick, the Vice President of Search Engine Marketing for Razorfish gave a very informative presentation on “Search Engine Marketing: Capitalizing on Consumer Demand.

For any members that were unable to make the meeting, or for those interested in search engine marketing, the presentation was filmed and recently uploaded onto the DMA’s Facebook group.

Here is the link to our group.  http://www.facebook.com/group.php?gid=2212548417