HomeThe Marketing and Communication Speaker Series has been planned and organized as a senior project for Katie Ludgate, a student in the Department of Culture and Communication. There are two speakers in this series and they are both coming to campus soon! Please read below for more information regarding the topics of each session.
Social Media and Interactive Marketing
presented by: Matt Curtis, The Garfield Group
Wednesday, February 3, 2010
6 pm – 7:30 pm
Academic 107
This presentation will focus on social media and interactive marketing – two forms of new media that are being heavily used in the business world today. A video game company’s successful new product launch will be examined because of their innovative use of both of these tools.
Market your Dreams, Finance your Future
REGISTER HERE: http://http://www.lebow.drexel.edu/Event/2787
Monday, February 8, 2010
6-8pm
Paul Peck Alumni Center
The Drexel Finance Association, Drexel Marketing Association, and LeBow Undergraduate Career Services (UGCS), are co-sponsoring a program titled “Market your Dreams, Finance your Future”.
This panel event will feature alumni that are currently completing or have completed a management training/leadership development program. The purpose of this event is to allow LeBow undergraduate students to learn more about the advantages and opportunities that are available through these programs.
Panelists represent the following companies:
• GMAC Bank
• Lockheed Martin
• Susquehanna International Group, LLP
• The Vanguard Group
There will be a Q&A session with refreshments following the panel discussion.
Brand Identity Revealed
presented by: Christine Sheller
Wednesday, February 10, 2010
6 pm – 7:30 pm
Academic 107
Branding has become an increasingly popular word in the marketing and communications world. This presenter will dissect what makes a brand, what brand identity actually means and how it differs from branding and will also review some modern day companies to explore the question: What makes a strong brand?
If there are any questions or additional information needed. Please contact Katie Ludgate at kludgate@gmail.com
Marketing Professionals Speed Networking Event
Wednesday, February 24, 2010
6-8pm
Paul Peck Alumni Center
This is an amazing opportunity for students to network with top marketing professionals in Philadelphia. Companies present include: Brownstein Group, Tierney Communication and Red Zebra Works.
Please look for more information on this amazing! Opportunity.
