Here is a recap of the discussions that took place at our last exec board meeting. This meeting was devoted mainly to the upcoming AMA (American Marketing Association) conference in New Orleans that the DMA will be attending. We had a small brainstorming session about some ideas for our AMA exhibit. There were some wacky ideas and some great ones that will probably end up being used.

The DMA does not have any upcoming events for the month of March so stay tuned because we have various fundraising events due up in April.  Also be sure to check out Brian Krick of Razorfish, Search Engine Marketing Presentation on our Facebook Group.

At our previous General Body Meeting our guest speaker Brian Krick, the Vice President of Search Engine Marketing for Razorfish gave a very informative presentation on “Search Engine Marketing: Capitalizing on Consumer Demand.

For any members that were unable to make the meeting, or for those interested in search engine marketing, the presentation was filmed and recently uploaded onto the DMA’s Facebook group.

Here is the link to our group.  http://www.facebook.com/group.php?gid=2212548417

This past Tuesday, March 2, the Drexel Finance Association (DFA), Drexel Investment Group (DIG) and Undergraduate Career Services hosted its annual Top Finance Co-op Employer Event.

Representatives from Susquehanna International Group (SIG), Goldman Sachs Private Wealth Management*, PENN Capital Management, CIGNA, New York Life, and Northwestern Mutual presented on the benefits of their company’s respective Co-op program. For the latter part of the evening, students were invited to network and learn more about these great opportunities.

Attendance was extremely high, so on behalf of all the sponsoring organizations, we hope you enjoyed the event and continue to take advantage of the College’s great networking and recruiting resources.

*In attendance, but did not present on behalf of the company–networking only

Drexel Marketing Association held its monthly General Body Meeting last night, Tuesday March 2. At the meeting Brian Krick, Search Engine Marketing for Razorfish gave a very informing presentation about search engine marketing. We had a good turnout with 30 guests and over half were first time DMA members. Keep an eye out for our next General Body meeting in April.

After our General body meeting we held our weekly executive board meeting, and here is a small recap of the discussion. On Sunday March 7, the DMA will be manning a table for Accepted Students Day. Accepted students can come by and speak with DMA representatives to learn more about our organization. That is it for this recap, be sure to follow our twitter, check our Facebook group, and Lebow ticker for upcoming event details and news.

Branding has become a hot topic in the marketing and communications world. But, do we really know everything that the word “brand” means?

This presentation will reveal the different parts of a brand, what brand identity means, and how to build a strong brand.

Christine Sheller, the Creative Director for Susquehanna International Group will present the session.

You will get CEO credit for attending this event and it will be a great way to learn about brand identity from a professional.

This event is supported by The Department of Culture and Communication, The Creating Excellent Organizations Program, and The Drexel Marketing Association.

Any questions? Please contact Katie Ludgate at kludgate@gmail.com

Come out and join the DMA at our upcoming General Body Meeting. At this meeting we are going to have a special guest speaker. Brian Krick, the Vice President of Search Engine Marketing for Razorfish will be joining us and giving a presentation on “Search Engine Marketing: Capitalizing on Consumer Demand”. This should be an exciting look into the work of Search Engine Marketing.

We will also be going over upcoming events, AMA, and Lebow College of Business Accepted Students Day. We hope to see everyone at 7pm in Matheson 109.