Come out and join the DMA for this month’s General Body meeting. We have two special guest speakers from Society of Hospital Medicine . Todd Von Deak, MBA, CAE, Vice President of Operations & General Manager & Ashley Berger, Manager, Marketing Implementation will be here to discuss marketing and their company.

Also we will be going over upcoming events and other DMA info. We will need volunteers to help out with Marketing Day @ Drexel & AMA Saves Lives. Marketing Day will be held May 5th from 1-5pm. We hope to see everyone at our meeting for further details.

Join LeBow College of Business for an intimate discussion with Mike Williams, President and CEO of Fannie Mae:

Date: Thursday, April 8, 2010
Time: 6:00 p.m. – 7:00 p.m.
Location: A.J. Drexel Gallery

Networking reception to follow.

Michael J. Williams is Fannie Mae’s President and Chief Executive Officer. He is also a member of the company’s Board of Directors.

Prior to his appointment as CEO, Mr. Williams was Fannie Mae’s Executive Vice President and Chief Operating Officer responsible for the functions of Technology, Enterprise Operations, Human Resources, Community and Charitable Giving, Compliance and Ethics, Corporate Facilities and Security, and Corporate Procurement. During this time, Mr. Williams also oversaw the bolstering and restructuring of the company’s foreclosure prevention and loss mitigation operations. He also led the company’s efforts to carry out the Obama Administration’s Making Home Affordable loan refinance and modification initiatives. In addition, Mr. Williams executed the company’s transition to conservatorship in September, 2008.

To register, please visit https://www.lebow.drexel.edu/Event/williams

For more information, contact Gavin McCullion at gmm372@drexel.edu or 215.895.2376

A View from the Top with Hugh Long

Date: March 31, 2010
Time: 6:00 p.m.
Location: AJ Drexel Gallery
Main Building, 3rd floor

Networking reception follows.

To register: http://www.lebow.drexel.edu/event/long

Last January, Hugh Long presented his experience as a Wachovia executive during the recent economic turmoil.

On Wednesday, March 31, Mr. Long will return to LeBow College of Business to discuss the current state of the economy and changes in banking in the past year.

Mr. Long is currently the Regional President for Pennsylvania and Delaware, and Executive Vice President for the Eastern Community Banking Group. He has been with Wachovia since 1973.

This past Tuesday, March 2, the Drexel Finance Association (DFA), Drexel Investment Group (DIG) and Undergraduate Career Services hosted its annual Top Finance Co-op Employer Event.

Representatives from Susquehanna International Group (SIG), Goldman Sachs Private Wealth Management*, PENN Capital Management, CIGNA, New York Life, and Northwestern Mutual presented on the benefits of their company’s respective Co-op program. For the latter part of the evening, students were invited to network and learn more about these great opportunities.

Attendance was extremely high, so on behalf of all the sponsoring organizations, we hope you enjoyed the event and continue to take advantage of the College’s great networking and recruiting resources.

*In attendance, but did not present on behalf of the company–networking only

Branding has become a hot topic in the marketing and communications world. But, do we really know everything that the word “brand” means?

This presentation will reveal the different parts of a brand, what brand identity means, and how to build a strong brand.

Christine Sheller, the Creative Director for Susquehanna International Group will present the session.

You will get CEO credit for attending this event and it will be a great way to learn about brand identity from a professional.

This event is supported by The Department of Culture and Communication, The Creating Excellent Organizations Program, and The Drexel Marketing Association.

Any questions? Please contact Katie Ludgate at kludgate@gmail.com

Come out and join the DMA at our upcoming General Body Meeting. At this meeting we are going to have a special guest speaker. Brian Krick, the Vice President of Search Engine Marketing for Razorfish will be joining us and giving a presentation on “Search Engine Marketing: Capitalizing on Consumer Demand”. This should be an exciting look into the work of Search Engine Marketing.

We will also be going over upcoming events, AMA, and Lebow College of Business Accepted Students Day. We hope to see everyone at 7pm in Matheson 109.