Monday, May 10

4:30 – 6:30 pm

Behrakis Grand Hall

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This past Tuesday, the Drexel Marketing Association partnered with Philadelphia Weekly to bring Drexel Students AMA Saves Lives as well as the Donate Life Campus Challenge.

The event was held in the Korman Quad and had a successful number of sign ups. Even if students are not particularly interested in organ donation, it never hurts to be informed of some facts and statistics. For more information about the Donate Life Campus Challenge or American Marketing Association Saves Lives, please click on the respective links.
www.amasaveslives.com & www.donatelife-pa.org/campus-challenge

The LeBow College of Business’s Department of Marketing, the LeBow Undergraduate Office of Career Services, and the Drexel Marketing Association (DMA) invite students to participate in the third annual LeBow Undergraduate Marketing Conference.

This conference will allow students to learn about a variety of areas within the field of marketing as well as applicable career options. Please take advantage of this exciting program that will enable students to focus their career goals, gain insight from top professionals, and network with industry professionals.

EVENT AGENDA:

Registration-12:45-1:00
Opening Remarks -1:00-1:15
Session 1- Sales-1:15-2:00
Session 2- Brand Management-2:00-2:50
Session 3-Digital and Social Media-2:50-3:30
Networking-3:30-4:00

Panelists represent the following companies and organizations:

-ESPN
-Philadelphia Eagles
-Johnson & Johnson
-Macys
-Motivas
-LinkedIn
-Society of Hospital Medicine
-Razorfish
-Team Building Plus
-Mertz Branding
Here is the registration link for the event http://www.lebow.drexel.edu/Event/2922/register
Any questions about the event can be forwarded to Rita Di Carlo at rita.michelle.crane@drexel.edu
If interested in volunteering during event please contact krupa6789@gmail.com

Come out and join the DMA as we hold our AMA Saves Lives event sponsored by Philadelphia Weekly. The AMA( American Marketing Association) Saves Lives project hopes to improve awareness of the need for organ donation and increase the number of registered organ donors in the U.S.

As part of our efforts, the project sponsors along with the assistance of the Collegiate American Marketing Association will study current awareness and knowledge of organ donation among college students and send regular communications to Collegiate AMA members.

It is our hope that through these communications, you and your fellow Collegiate AMA members will get involved in this project and spread the word about organ donation to your campus, family, and other friends. As part of our grassroots marketing efforts we will primarily use social media to communicate with AMA members, making it easy for you to share information with others in your contact network.

The event is from 12-2 pm in the Korman Quad and we will also be giving away free Vitamin Water

amasaveslives.com

Corporate entrepreneurship is an important mechanism that nurtures innovation and instigates strategic transformation in large companies. Continuing research on corporate entrepreneurship at LeBow is strengthening our understanding of this corporate strategy at multiple levels.
In this roundtable, we will summarize :

1) Recent research conclusions on macroeconomic determinants of corporate venture capital,
2) Recent research on opportunities and potential abuses in look-back convertibles and SWORD financing.
3) The conclusions from Kauffman funded study on managing corporate entrepreneurship in the discovery divisions of large pharmaceutical companies.

Research topics, conclusions and practical implications will also be discussed.

Dinner to follow.

Speakers:

Moderator:
Al Altomari ‘82
Chairman of the Board
Agile Therapeutics

V.K. Narayanan
Stubbs Professor of Strategy and Entrepreneurship
Associate Dean for Research

Michael Gombola
Professor of Finance and Department Head
Department of Finance

Bang Jeon
Professor of Economics

Dinner to follow.

To register: http://www.lebow.drexel.edu/event/cre.

For more information, please contact Cassandra Brown: clb87@drexel.edu or 215.895.6294.